Our story

What’s for
breakfast?

We’re Hugh and Claire, and we founded macronova to answer this question. Permanently.

Claire and Hugh smiling together with a tray of granola beside baking racks in the commercial kitchen.
Hugh and Claire, after our first full bake.

Like many people, we hit midlife… and then hit the gym. Once we started tracking our nutrition, we realized our breakfast was broken.

We love cereal, and we wanted to feel good about eating it every day. We wanted granola that was high in protein and fiber, low in sugar, and loaded with nutrition. Delicious, obviously. Something to look forward to every morning.

So macronova started with the question: “What does a nutritionally ideal breakfast cereal look like?”

Claire wearing gloves, a striped apron, and a macronova cap while preparing granola in the commercial kitchen.
Preparing a batch in the commercial kitchen.

Getting it right

Two years.300+ iterations.

Our goal is for each serving to provide meaningful amounts of essential macro- and micronutrients. We’re not protein maxxing. We’re life maxxing. We want to feel great.

How hard could that be?
Turns out the answer is “pretty hard.”

Getting nutrients in is easy. Making them taste good? Really hard.

Unlike cooking in our kitchen at home, adding one thing meant taking something out and rebalancing the formula. Over hundreds of tests, we tuned every gram. Each ingredient has been specifically chosen for its taste and nutritional profile.

Made by hand

From our kitchen
to yours.

Upright view of the overhead camera and lighting setup photographing apple, cinnamon, and almonds on a citron backdrop.
Setting up the product photographs.
Noodles lying beside the camera and tripod during a fruit product photoshoot in the living room.
Our living room on product-shoot day.

We bake and pack macronova ourselves in a commercial kitchen. We built the website, took the product photographs, and turned our living room into a studio. Noodles had some feedback on that last part.

Launching macronova means sharing something we’ve spent two years getting right. We started with a breakfast we wanted to eat every day. We’re excited for you to try it too.

Hugh & Claire

Co-founders, macronova
Explore the flavors